AlEn Americas is the North American subsidiary of one of the most recognized companies in the household cleaning products category in Mexico: Industrias AlEn. Since its beginning in 1949, Industrias AlEn has pioneered the development of well-known consumer brands that have been able to breed strong heritage in the Mexican market.
Brands such as Cloralex (the #1 bleach in Mexico) and Pinol (the #1 Heavy Duty cleaner in Mexico) were the first products in its class to hit the Mexican market and have been able to sustain relevance and leadership after 50 years.
Now, with more than 3,000 employees, five manufacturing plants, a product catalog of over 500 sku’s and an overall market leadership, Industrias AlEn will seek to replicate its success in the North American market. Specially the growing Hispanic Population
It’s been 25 years since Industrias AlEn began exporting their leading brands to the United States. Based out of Houston, our US operations have expanded with distributions centers all across the nation to meet increasing demand. Today, the heritage of our brands, combined with our knowledge of the Hispanic consumer has helped many of our retail partners increase their sales at every storefront.
